term for campaign items
British Sports Book Awards: A celebration of Sports Books aimed at Father’s Day.
“The heritage of the British Sports Book Awards stretches back 10 years after being originally created under the auspices of the National Sporting Club of Great Britain. After reviewing the success and potential for development, we subtly re-aligned the awards from 2011 and have created bigger brand exposure, a stronger presence in the media and a campaign in the bookshops. Helped in this by agile marketing and with the addition of further categories, sponsors & media partners. The event itself is pre-Father’s Day, for a mainly paperback, cross industry celebration of sports books. Thank you for continuing to support your authors through submitting them for award consideration and I hope we can make the 2012 Awards the biggest success yet.”
David Willis, chair & founder of the British Sports Book Awards
The Galaxy National Book Awards 2011 was a six-part TV series entitled ‘BOOKED – Winners of the Galaxy® National Book Awards’ starting on 13 November on More4 running until 17 December.
Agile Marketing works with the TV company Cactus TV on the Summer Read strand of the TV Book Club working with Retailers and Publishers to produce instore promotional material.
Agile marketing are the project managers and handle the administration for the Bord Gáis Energy Irish Book Awards. These awards are considered to be the major event in the Irish Literary calendar with publishers, booksellers & librarians all stakeholders.
The RoNAs: are an annual promotion to celebrate the very best in romantic fiction. For 2012 they begin on the 11th February, with the first of a three phase campaign timed to coincide with Mother’s Day promotions.
Says Katie Fforde, President of the Romantic Novelists’ Association:
“After the success of the awards since our 50th Anniversary in 2010, we have reviewed the format and with the advice of retailers, altered the format to ensure the greatest possible exposure to the reading pubic.”
Key dates and details are as follows:
Agile Marketing co-ordinates and produces point of sale for the Specsavers Crime Thriller Awards. The initiative has attracted the support of leading publishers and high street retailers with posters, magazines and stickered books in shops and supermarkets and coverage in the press.
The culmination of a six-week season of ITV3 crime and drama programming, the Specsavers Crime Thriller Awards is a glittering occasion at London’s Grosvenor House Hotel. The awards ceremony celebrates the crème de la crème of Crime & Thriller fiction with awards focusing on the best of British and International crime thriller novels.
The 2011 season documentary series on ITV3 will be called the A-Z of Crime. It will feature 5 specially selected besetselling authors competing for the People’s Bestseller Dagger. The selected authors are Mark Billingham, Peter James, David Baldacci, Peter Robinson and Lee Child. Viewing figures for last year’s awards show and season grew by 40% on 2009. ITV3 is now the most viewed digital channel. Last year the series and awards achieved an audience of over 3million.
Bookaboo: Celebrities scramble to catch a glimpse of a rock sensation on CITV & ITV1. Who’s a super cool, rock phenomenon that’s poised to shake the world of music to its very foundations? Bookaboo, that’s who!
Bookaboo is a world famous rock puppy and he is here to invite you to ‘rock ‘n’ read’ with him and his celebrity fans in CITV’s series Bookaboo a 13-part children’s show, exclusively commissioned by ITV that highlights the pleasure of sharing picture books.
The TV Book Club: Ten books that are set to become must-read favourites have been selected for the 2012 series of The TV Book Club.
