TV Book Club viewers vote S. J. Watson’s Before I Go To Sleep their 2012 Best Read

News: The 2012 TV Book Club is proud to announce that S.J. Watson’s psychological thriller Before I Go To Sleep has been voted the Best Read of the series by viewers in the TV Book Club Best Read poll.

Out of the thousands of votes cast Watson emerged victorious, beating stiff competition from Elizabeth Haynes’s Into the Darkest Corner to second place, and Girl Reading by Katie Ward into third. The poll was certainly hotly contested; as this series of the TV Book Club was full to bursting with exciting new literary talent.

S.J. Watson said: “l was delighted when Before I Go to Sleep was selected as one of the titles in the TV book club, so I'm absolutely thrilled to hear that it's been voted the most popular book! It's truly wonderful that it's been enjoyed by so many readers and I'd like to thank everyone who has supported and voted for the book. Thank you!”

Each series of The TV Book Club reaches 3.5 million consumers, and regularly turns featured books into bestsellers – Best Read Before I Go To Sleep has spent the entirety of the series in the Nielsen Book Scan Paperback Fiction Top 10, and was number 1 for the first 5 weeks. The only advertising funded programme to enjoy a five series run, the TV Book Club is the UK’s premier broadcast spot for books due to its continued championship of the best new voices in debut fiction, coupled with the insightful and occasionally provocative opinions from celebrities, including Caroline Quentin, Meera Syal, Dave Spikey, Charley Boorman, Jo Brand and Gok Wan.

The most recent series of the TV Book Club, currently available to view on More4, is the most-watched book show on British TV. Furthermore, the extension of the TV Book Club franchise into interactive review segments and a hugely engaged Twitter following, has embraced the nature of reader book review discussions happening online and in reading groups across the UK. A recent BML report, Reading the Future, gauged the TV Book Club came out far ahead of rival literary initiatives with an 8% leap in brand awareness and recognition while the research pointed to other literary endeavours’ recognition diminishing by 27% in consumer perceptions. Cactus Television are keen to build upon this success, and will be launching upon a series of new book ventures in the Autumn.

Amanda Ross of Cactus Television, said: “It was a great list this year, it’s not surprising that S.J. Watson would win the vote as he was the biggest seller, but it was gratifying to see a genuine uplift for so many new authors, including our presenter’s favourite- Patrick DeWitt’s The Sisters Brothers.”